Projeto próprio · 2026
AirPods campaign study
A conceptual lab project. An AI-generated model and a full set of pieces for a hypothetical paid media campaign.
A conceptual lab project. There is no affiliation with, sponsorship by, or approval from the brand depicted.
About the project
A conceptual lab project, with no affiliation to the brand depicted.
The starting point was a model generated entirely by artificial intelligence, with enough consistency of face, skin and light to sustain a whole sequence, not a single isolated image.
From there the study moved to what a campaign actually demands: framing variations, ad formats, and the same person across different situations. That is where most AI experiments break, and precisely why the lab exists.
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