Live Photo Shoot | Geração Valente
A visual universe created for Geração Valente: original imagery, characters, and scenes produced with AI by Soul Image.Lab.
Lab archive
Work
Every project below exists in full: concept, production and post. Nothing here is a stock sample.
Live 
In-house project Live A purpose with an address of its own
The book Geração Valente got an address of its own, with two purchase journeys, a blog, a newsletter, and proof placed before the ask.
The products before they existed
Concept, casting, mockup and post-production for the licensed line, generated with artificial intelligence before the first item was ever made.
Marcos Daniel, on his own terms
Professional portraits for video covers, social posts and the channel's institutional material.
Self-initiated lab project AirPods campaign study
A conceptual lab project. An AI-generated model and a full set of pieces for a hypothetical paid media campaign.
Personal series Personal series by Ian Lahor Amato
A personal portrait of one of Soul Image.Lab's founders, shot with the same method applied to any client.