The products before they existed

The channel's visual identity was built by Soul Inteligência Criativa. Image.Lab took the next step: showing the licensed product line before it physically existed.

Concept, casting, mockup and post-production. Not a single unit was manufactured and no camera was involved. Every product was generated with artificial intelligence and finished to the standard of a real catalogue: material, texture, weight of light and behaviour of shadow.

Deciding colour, proportion and finish while looking at the final image costs less than deciding while looking at a sample. That is the asset this project delivers.